WEB DESIGNWebsite Design
A site engineered to book serious buyers and filter everyone else out before they waste your time. Built for Google, designed for mobile, and optimized to convert.
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Paid AdvertisingPAID ADS BUILT INSIDE
PAID ADS BUILT INSIDE
YOUR ACCOUNT,
TIED TO BOOKED JOBS.
Meta, Google PPC, and Local Service Ads built as a demand engine for home service contractors who want predictable leads and revenue they can track.
$38
Avg Cost Per Lead
4.2x
Average ROAS
< 30
Days to First Lead
100%
Client-Owned Accounts
The BasicsHOW PAID ADS WORK
HOW PAID ADS WORK
FOR CONTRACTORS
Three channels, three different jobs. Most home service contractors need a mix. Here's what each one actually does.
META ADS
Facebook + Instagram
Captures demand from homeowners in your geo based on interests, behavior, and demographics. A roofing company can target homeowners aged 35 to 65 within a 25-mile radius who have shown interest in home improvement.
Best for
Awareness + inbound leads within a 25-mile radius
GOOGLE PPC
Search + Display
Captures high-intent searches like "emergency roof repair near me" or "AC replacement cost." Bid on specific service terms, neighborhoods, and emergency keywords that signal a buyer ready to book.
Best for
High-intent conversion: Roofing, HVAC, Plumbing
LOCAL SERVICE ADS
Google Guaranteed
Google Guaranteed placement at the very top of search. Pay per lead, not per click. The badge gives homeowners immediate trust signals upfront. We handle setup, verification, and ongoing bid management.
Best for
Trust signals + verified leads
The Google Guaranteed badge gives homeowners trust signals upfront. You pay per lead, not per click. For the right contractor, it's the most efficient paid channel available.
Is This Right For You?WHEN TO HIRE A
WHEN TO HIRE A
PAID ADS AGENCY
You're spending real money on Google or Meta with no attribution, no clarity, and inconsistent results
Competitors are showing up above you in search and map results, and you can't figure out why
Your pipeline is unpredictable: busy one month, slow the next
Your last agency built generic campaigns from a template
You want every dollar tracked to a booked job, not just impressions and clicks
You're ready to build and know what it costs per lead
DIY / Generalist
No data
??
Unclear
Revenue attributed
??
Surge
34 leads
28 leads
25 leads
Revenue attributed
4.2x
We only take on contractors we believe we can actually help. If you're not quite ready, we'll tell you. If you are, we'll show you exactly what we'd build and what we'd expect it to cost per lead.
Let's Build Your Ad PlanWhat's IncludedEVERYTHING IN YOUR
EVERYTHING IN YOUR
AD PROGRAM
01
Meta Ads Management
Facebook and Instagram campaigns built around your service area, your job types, and homeowners who are actively looking. Creative, targeting, and budget managed end-to-end.
02
Google PPC
Capture high-intent search traffic from people typing "emergency roof repair near me" or "HVAC replacement cost." Every click tracked to a real outcome.
03
Local Service Ads
Google Guaranteed placement at the very top of search results. Pay-per-lead, not per-click. We handle setup, verification, and ongoing bid management.
04
Creative & Copywriting
Ad copy and creative built from your actual jobs, your voice, and your market not recycled templates that make your ads look like every other contractor.
05
Campaign Optimization
Active weekly optimization across bids, audiences, creative, and targeting. We don't set it and forget it we adjust based on what's actually booking jobs.
06
Revenue Reporting
Every dollar tracked to a booked appointment. You see CPL, ROAS, calls booked, and revenue attributed not just impressions and vanity metrics.
Ready to Grow
Your phone should be
ringing more.
See which Surge plan fits your business. No long-term contracts. No locked accounts. Just a system that works.
Why It MattersWHY WORK WITH A
WHY WORK WITH A
SPECIALIZED PARTNER?
We don't pretend to be trade experts. That's your job. What we are is a home service marketing agency that does nothing else. We're not running campaigns for restaurants, SaaS companies, and e-commerce stores on the side. 100% of what we build, every process we've refined, every piece of creative we've written it's all for contractors.
That focus means we know what it actually takes to make contractor paid ads work the seasonal patterns, the job types that convert, the trust signals homeowners need before they call. A generalist agency learns your industry on your dime. We already know it.
Point of Contact
Surge Agency
Dedicated growth partner one team, full ownership
Generalist Agency
Rotating account manager every 6-12 months
Freelancer
Direct but capacity-limited
Information Gathering
Surge Agency
Deep-dive onboarding + trade-specific research
Generalist Agency
Generic intake form, rarely trade-specific
Freelancer
Informal no structured process
Customization
Surge Agency
Every asset built from your voice, your jobs, your market
Generalist Agency
Templated campaigns your ads look like everyone else's
Freelancer
Custom but narrow one piece, not a system
Maintenance
Surge Agency
Active optimization and proactive adjustments
Generalist Agency
Monthly reports reactive only
Freelancer
Inconsistent based on workload
Performance
Surge Agency
Revenue-tracked from ad dollar to booked job
Generalist Agency
Impressions and clicks revenue rarely mentioned
Freelancer
Limited reporting, no attribution
Industry Knowledge
Surge Agency
100% home service focus trades are all we do
Generalist Agency
Serves every industry no trade depth
Freelancer
Generalist learns your industry on your dime
| Criteria | Surge Agency | Generalist Agency | Freelancer |
|---|---|---|---|
| Point of Contact | Dedicated growth partner one team, full ownership | Rotating account manager every 6-12 months | Direct but capacity-limited |
| Information Gathering | Deep-dive onboarding + trade-specific research | Generic intake form, rarely trade-specific | Informal no structured process |
| Customization | Every asset built from your voice, your jobs, your market | Templated campaigns your ads look like everyone else's | Custom but narrow one piece, not a system |
| Maintenance | Active optimization and proactive adjustments | Monthly reports reactive only | Inconsistent based on workload |
| Performance | Revenue-tracked from ad dollar to booked job | Impressions and clicks revenue rarely mentioned | Limited reporting, no attribution |
| Industry Knowledge | 100% home service focus trades are all we do | Serves every industry no trade depth | Generalist learns your industry on your dime |
How We Work
OUR PROCESS
01
STRATEGY & AUDIT
We audit your current ad accounts, competitors, and market to identify where the real opportunity is before spending a dollar.
02
CREATIVE PRODUCTION
Ad copy, visuals, and hooks built around your trade, your service area, and the jobs you actually want to book.
03
CAMPAIGN LAUNCH
Campaigns go live in your account owned by you from day one. We launch across the right platforms for your trade and market.
04
OPTIMIZATION
Weekly analysis and adjustments to bids, targeting, creative, and budget allocation based on what's driving real booked jobs.
05
SCALE & REPORT
As winning campaigns emerge, we scale them. Monthly revenue-attributed reports so you always know exactly what's working.
01
STRATEGY & AUDIT
We audit your current ad accounts, competitors, and market to identify where the real opportunity is before spending a dollar.
02
CREATIVE PRODUCTION
Ad copy, visuals, and hooks built around your trade, your service area, and the jobs you actually want to book.
03
CAMPAIGN LAUNCH
Campaigns go live in your account owned by you from day one. We launch across the right platforms for your trade and market.
04
OPTIMIZATION
Weekly analysis and adjustments to bids, targeting, creative, and budget allocation based on what's driving real booked jobs.
05
SCALE & REPORT
As winning campaigns emerge, we scale them. Monthly revenue-attributed reports so you always know exactly what's working.
The Full EngineEXPLORE THE REST
EXPLORE THE REST
OF THE ENGINE.
Common QuestionsQUESTIONS WE
QUESTIONS WE
ALWAYS GET ASKED
Get StartedMAKE SURE YOUR PAID ADS
MAKE SURE YOUR PAID ADS
HAVE THE RIGHT FOCUS.
Campaigns built from your actual jobs, your voice, and your market. Every dollar tracked to a booked appointment.
Book a Strategy CallFree · 15 minutes · No obligation
Stop chasing leads.
Own your pipeline.
Book a free 15-minute strategy call. No pitch deck, no presentation. We'll map out what the Surge Acquisition Engine looks like for your business, your market, and your revenue goals, and whether we're the right team to build it.
Book my strategy call →
You own everything we buildAudit credited toward your buildSan Diego, CA