PAID ADSPaid Advertising
Meta, Google PPC, and Local Service Ads built as a demand engine for home service contractors who want predictable leads and revenue they can track.
Explore service →
Funnel DesignFUNNELS THAT PRE-QUALIFY
FUNNELS THAT PRE-QUALIFY
BUYERS AND FILTER OUT
TIME-WASTERS.
Dedicated landing pages and multi-step funnels built to pre-qualify leads, filter price shoppers, and hand your AI follow-up system buyers who are ready to book.
2–4x
Avg CVR Lift
7%+
Target Conversion Rate
100%
Full Attribution
<2s
Load Time Target
The BasicsWHAT IS FUNNEL DESIGN
WHAT IS FUNNEL DESIGN
FOR CONTRACTORS?
A contractor lead funnel is a dedicated page or sequence of pages built specifically for one campaign, one service, or one type of buyer. It's fundamentally different from a website. Your website serves many purposes. A funnel serves exactly one: converting the specific type of traffic your ad sends into a qualified lead who is ready to book an estimate.
A home service funnel design typically starts with a focused landing page that matches the message from the ad same job type, same urgency, same offer. The page removes navigation and distractions, reinforces trust signals, and presents a clear next step. Multi-step funnels guide homeowners through a qualification process asking about job type, timeline, location, and scope before the final form submission. This pre-qualification process filters price shoppers and tire-kickers before they reach your phone.
For roofing landing pages, HVAC funnels, plumbing lead pages, and other contractor lead funnels the difference between sending paid traffic to a homepage versus a dedicated funnel is typically 2 to 4x in conversion rate. That's the same ad spend producing two to four times as many leads. Every dollar of media budget becomes significantly more efficient when the funnel is built correctly.
Is This Right For You?WHEN TO HIRE A
WHEN TO HIRE A
FUNNEL DESIGN PARTNER
You're sending paid traffic to your homepage and wondering why you're not converting
The leads you get are mostly price shoppers who waste your team's time before going elsewhere
Your cost per lead is too high and you're not sure if it's the ad or the landing page
You have no visibility into which campaigns, which funnels, and which ads are actually booking jobs
Your existing landing page gets clicks but very few form submissions
You want every paid lead pre-qualified before they reach your phone
DIY / Generalist
No data
??
Unclear
Revenue attributed
??
Surge
34 leads
28 leads
25 leads
Revenue attributed
4.2x
We only take on contractors we believe we can actually help. If you're not quite ready, we'll tell you. If you are, we'll show you exactly what we'd build and what we'd expect it to cost per lead.
Let's Build My FunnelWhat's IncludedEVERYTHING IN YOUR
EVERYTHING IN YOUR
FUNNEL SYSTEM
01
Custom Landing Pages
Dedicated pages built for specific campaigns, job types, and service areas each one matched to the ad that sends traffic to it and designed to convert that exact audience.
02
Lead Qualification Forms
Multi-step forms that ask the right questions upfront job type, timeline, location, budget range so the leads that reach you are already a fit before they submit.
03
Multi-Step Funnels
Step-by-step funnel flows that guide homeowners from ad click to estimate request, reducing friction and increasing completion rate on every form.
04
Mobile-First Design
Over 70% of contractor searches are on mobile. Every funnel is built for a phone screen first fast loading, easy forms, and clear calls-to-action on every device.
05
A/B Testing
Ongoing testing of headlines, offers, form structure, and CTAs to find what converts best and push winning variations to maximize every dollar of ad spend.
06
Attribution Tracking
Full tracking from ad click to form submission to booked appointment. Every dollar of ad spend traced to a real outcome not just a lead count.
Ready to Grow
Your paid traffic should
convert at 6%+, not 2%.
The same ad spend. Two to four times more leads. A funnel built for your trade, your buyers, and your follow-up system.
Why It MattersWHY WORK WITH A
WHY WORK WITH A
SPECIALIZED PARTNER?
We don't pretend to be trade experts. That's your job. What we are is a home service marketing agency that does nothing else. We're not running campaigns for restaurants, SaaS companies, and e-commerce stores on the side. 100% of what we build, every process we've refined, every piece of creative we've written it's all for contractors.
That focus means we know what it actually takes to make contractor paid ads work the seasonal patterns, the job types that convert, the trust signals homeowners need before they call. A generalist agency learns your industry on your dime. We already know it.
Point of Contact
Surge Agency
Dedicated growth partner one team, full ownership
Generalist Agency
Rotating account manager every 6-12 months
Freelancer
Direct but capacity-limited
Information Gathering
Surge Agency
Deep-dive onboarding + trade-specific research
Generalist Agency
Generic intake form, rarely trade-specific
Freelancer
Informal no structured process
Customization
Surge Agency
Every funnel built from your voice, your jobs, your market
Generalist Agency
Templated landing pages that look like every other contractor's
Freelancer
Custom but narrow one piece, not a system
Maintenance
Surge Agency
Active A/B testing and proactive CRO adjustments
Generalist Agency
Monthly reports reactive only
Freelancer
Inconsistent based on workload
Performance
Surge Agency
Revenue-tracked from ad click to booked appointment
Generalist Agency
Click and form metrics revenue rarely mentioned
Freelancer
Limited reporting, no attribution
Industry Knowledge
Surge Agency
100% home service focus trades are all we do
Generalist Agency
Serves every industry no trade depth
Freelancer
Generalist learns your industry on your dime
| Criteria | Surge Agency | Generalist Agency | Freelancer |
|---|---|---|---|
| Point of Contact | Dedicated growth partner one team, full ownership | Rotating account manager every 6-12 months | Direct but capacity-limited |
| Information Gathering | Deep-dive onboarding + trade-specific research | Generic intake form, rarely trade-specific | Informal no structured process |
| Customization | Every funnel built from your voice, your jobs, your market | Templated landing pages that look like every other contractor's | Custom but narrow one piece, not a system |
| Maintenance | Active A/B testing and proactive CRO adjustments | Monthly reports reactive only | Inconsistent based on workload |
| Performance | Revenue-tracked from ad click to booked appointment | Click and form metrics revenue rarely mentioned | Limited reporting, no attribution |
| Industry Knowledge | 100% home service focus trades are all we do | Serves every industry no trade depth | Generalist learns your industry on your dime |
How We Work
OUR PROCESS
01
STRATEGY & RESEARCH
We analyze your buyers, your competitors' funnels, your current conversion data, and the specific campaigns the funnel needs to support before we design anything.
02
FUNNEL ARCHITECTURE
We map the full funnel flow pages, steps, form logic, qualification questions, and the follow-up handoff before a single line of code is written.
03
DESIGN & COPY
Every page designed and written for your trade, your market, and the specific job type the funnel targets. Headlines, offers, trust signals, and forms built to convert.
04
LAUNCH & TEST
Funnel goes live and we immediately begin A/B testing headlines, CTAs, form steps, and offer framing to find what converts your specific audience best.
05
OPTIMIZE
Ongoing conversion rate optimization based on real data. As your ad spend scales, your funnel conversion rate improves lowering CPL and raising qualified lead volume.
01
STRATEGY & RESEARCH
We analyze your buyers, your competitors' funnels, your current conversion data, and the specific campaigns the funnel needs to support before we design anything.
02
FUNNEL ARCHITECTURE
We map the full funnel flow pages, steps, form logic, qualification questions, and the follow-up handoff before a single line of code is written.
03
DESIGN & COPY
Every page designed and written for your trade, your market, and the specific job type the funnel targets. Headlines, offers, trust signals, and forms built to convert.
04
LAUNCH & TEST
Funnel goes live and we immediately begin A/B testing headlines, CTAs, form steps, and offer framing to find what converts your specific audience best.
05
OPTIMIZE
Ongoing conversion rate optimization based on real data. As your ad spend scales, your funnel conversion rate improves lowering CPL and raising qualified lead volume.
The Full EngineEXPLORE THE REST
EXPLORE THE REST
OF THE ENGINE.
Common QuestionsQUESTIONS WE
QUESTIONS WE
ALWAYS GET ASKED
Get StartedMAKE SURE YOUR FUNNEL
MAKE SURE YOUR FUNNEL
HAS THE RIGHT FOCUS.
Campaigns built from your actual jobs, your voice, and your market. A funnel that pre-qualifies leads and feeds your AI follow-up system. Let's build it.
Book a Strategy CallFree · 15 minutes · No obligation
Stop chasing leads.
Own your pipeline.
Book a free 15-minute strategy call. No pitch deck, no presentation. We'll map out what the Surge Acquisition Engine looks like for your business, your market, and your revenue goals, and whether we're the right team to build it.
Book my strategy call →
You own everything we buildAudit credited toward your buildSan Diego, CA