PAID ADSPaid Advertising
Meta, Google PPC, and Local Service Ads built as a demand engine for home service contractors who want predictable leads and revenue they can track.
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Google Business ProfileYOUR GOOGLE BUSINESS PROFILE,
YOUR GOOGLE BUSINESS PROFILE,
BUILT FOR
MAP PACK DOMINATION.
Your Google Business Profile is what homeowners see first. A fully optimized, actively managed profile means map pack presence, more calls, and local authority that compounds over time.
#1
Map Pack Target
80+
Review Average
4x+
Profile View Growth
Weekly
Active Updates
The BasicsWHAT IS GOOGLE BUSINESS
WHAT IS GOOGLE BUSINESS
PROFILE MANAGEMENT?
Your Google Business Profile is the listing that appears in the map pack when homeowners search for contractors in your area. GBP optimization for contractors means going beyond a claimed profile with a phone number it means configuring every field, category, attribute, service, and photo to maximize your local ranking signal and convert profile visitors into callers. A fully optimized GBP is the single most impactful free asset in local search.
Active GBP management means your profile doesn't stagnate. Weekly posts, fresh photos of real jobs, prompt review responses, and proactive Q&A management all signal to Google that your business is active, trusted, and relevant. Google rewards active profiles with better map pack ranking and homeowners choose profiles that look professional and recently updated. A neglected profile is a competitive disadvantage, even if you're spending thousands on paid ads.
For contractors, Google Maps ranking is often the highest-intent channel available. Someone searching "roofing contractor near me" on Google Maps is ready to call. GBP optimization and ongoing management put you in front of those buyers consistently and the Google Maps ranking improvements compound over time as your profile builds trust signals.
Is This Right For You?WHEN TO HIRE A
WHEN TO HIRE A
GBP MANAGEMENT PARTNER
A competitor is showing up above you in Google Maps for your primary service terms and taking your calls
Your profile has fewer than 20 reviews or your last review was months ago
Your Google Business Profile is incomplete: missing services, attributes, or photos of real jobs
You have no system for generating reviews after completed jobs
Your profile sits dormant with no posts, no Q&A management, and no fresh content
You're spending on paid ads but your GBP isn't converting the free traffic it already gets
DIY / Generalist
No data
??
Unclear
Revenue attributed
??
Surge
34 leads
28 leads
25 leads
Revenue attributed
4.2x
We only take on contractors we believe we can actually help. If you're not quite ready, we'll tell you. If you are, we'll show you exactly what we'd build and what we'd expect it to cost per lead.
Optimize My ProfileWhat's IncludedEVERYTHING IN YOUR
EVERYTHING IN YOUR
GBP PROGRAM
01
Profile Optimization
Every field, category, attribute, and service description configured to maximize your local ranking signal and convert profile visitors into callers.
02
Photo & Content Updates
Regular photo uploads of your actual jobs, team, and equipment fresh content signals to Google that your profile is active and trustworthy.
03
Review Strategy
A systematic approach to generating reviews from happy customers the right ask, the right timing, and response templates that reinforce your reputation.
04
Q&A Management
Proactive Q&A management keeps your profile accurate and positions you as responsive a trust signal that affects both ranking and conversion.
05
Weekly Posts
Weekly Google Business Profile posts keeping your profile active, your offers visible, and your services front-of-mind for homeowners researching options.
06
Ranking Reports
Monthly reports on map pack position, GBP views, call clicks, and direction requests so you can see exactly how your profile is performing.
Ready to Grow
Your Google profile should
be working harder.
Map pack position, review authority, and weekly management that keeps your profile at the top. See which plan fits your market.
Why It MattersWHY WORK WITH A
WHY WORK WITH A
SPECIALIZED PARTNER?
We don't pretend to be trade experts. That's your job. What we are is a home service marketing agency that does nothing else. We're not running campaigns for restaurants, SaaS companies, and e-commerce stores on the side. 100% of what we build, every process we've refined, every piece of creative we've written it's all for contractors.
That focus means we know what it actually takes to make contractor paid ads work the seasonal patterns, the job types that convert, the trust signals homeowners need before they call. A generalist agency learns your industry on your dime. We already know it.
Point of Contact
Surge Agency
Dedicated growth partner one team, full ownership
Generalist Agency
Rotating account manager every 6-12 months
Freelancer
Direct but capacity-limited
Information Gathering
Surge Agency
Deep-dive onboarding + trade-specific research
Generalist Agency
Generic intake form, rarely trade-specific
Freelancer
Informal no structured process
Customization
Surge Agency
Every post, review response, and update written for your trade
Generalist Agency
Generic content that could be for any business
Freelancer
Custom but narrow one piece, not a system
Maintenance
Surge Agency
Active weekly management and proactive adjustments
Generalist Agency
Monthly reports reactive only
Freelancer
Inconsistent based on workload
Performance
Surge Agency
Map pack position and call clicks tracked monthly
Generalist Agency
Profile views revenue rarely mentioned
Freelancer
Limited reporting, no attribution
Industry Knowledge
Surge Agency
100% home service focus trades are all we do
Generalist Agency
Serves every industry no trade depth
Freelancer
Generalist learns your industry on your dime
| Criteria | Surge Agency | Generalist Agency | Freelancer |
|---|---|---|---|
| Point of Contact | Dedicated growth partner one team, full ownership | Rotating account manager every 6-12 months | Direct but capacity-limited |
| Information Gathering | Deep-dive onboarding + trade-specific research | Generic intake form, rarely trade-specific | Informal no structured process |
| Customization | Every post, review response, and update written for your trade | Generic content that could be for any business | Custom but narrow one piece, not a system |
| Maintenance | Active weekly management and proactive adjustments | Monthly reports reactive only | Inconsistent based on workload |
| Performance | Map pack position and call clicks tracked monthly | Profile views revenue rarely mentioned | Limited reporting, no attribution |
| Industry Knowledge | 100% home service focus trades are all we do | Serves every industry no trade depth | Generalist learns your industry on your dime |
How We Work
OUR PROCESS
01
PROFILE AUDIT
Complete audit of your current Google Business Profile what's missing, what's hurting you, what your competitors are doing better, and where the fastest gains are.
02
FULL OPTIMIZATION
Every category, attribute, service, photo, and description optimized. Nothing left blank, nothing generic, everything aligned with your most valuable local search terms.
03
REVIEW SYSTEMS
Review generation process installed automated follow-up after jobs, response templates, and a system for addressing negative reviews professionally.
04
CONTENT CALENDAR
Weekly posts, seasonal content, and job-type highlights built into a consistent content calendar that keeps your profile active and visible.
05
ONGOING MANAGEMENT
Monthly optimization, Q&A management, photo updates, and ranking reports. Your profile doesn't just get optimized once it gets actively managed.
01
PROFILE AUDIT
Complete audit of your current Google Business Profile what's missing, what's hurting you, what your competitors are doing better, and where the fastest gains are.
02
FULL OPTIMIZATION
Every category, attribute, service, photo, and description optimized. Nothing left blank, nothing generic, everything aligned with your most valuable local search terms.
03
REVIEW SYSTEMS
Review generation process installed automated follow-up after jobs, response templates, and a system for addressing negative reviews professionally.
04
CONTENT CALENDAR
Weekly posts, seasonal content, and job-type highlights built into a consistent content calendar that keeps your profile active and visible.
05
ONGOING MANAGEMENT
Monthly optimization, Q&A management, photo updates, and ranking reports. Your profile doesn't just get optimized once it gets actively managed.
The Full EngineEXPLORE THE REST
EXPLORE THE REST
OF THE ENGINE.
Common QuestionsQUESTIONS WE
QUESTIONS WE
ALWAYS GET ASKED
Get StartedMAKE SURE YOUR GOOGLE PRESENCE
MAKE SURE YOUR GOOGLE PRESENCE
HAS THE RIGHT FOCUS.
Your Google Business Profile is what homeowners see first. Let's make sure it's putting you at the top and converting visitors into calls.
Book a Strategy CallFree · 15 minutes · No obligation
Stop chasing leads.
Own your pipeline.
Book a free 15-minute strategy call. No pitch deck, no presentation. We'll map out what the Surge Acquisition Engine looks like for your business, your market, and your revenue goals, and whether we're the right team to build it.
Book my strategy call →
You own everything we buildAudit credited toward your buildSan Diego, CA