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Surge Command Center
command.thesurgeagency.com
Surge Command Center is the private dashboard The Surge Agency uses to run marketing for our home services clients. It lives at command.thesurgeagency.com. This page explains what it is, who uses it, and what it does with Google data.
What it is
Command Center is where we manage the work we do for each client. It pulls their leads, calls and ad results into one place so we can see what is working, follow up on every lead, and report results back to the client.
- Track new leads and calls as they come in.
- Report ad results for each client's campaigns.
- Upload offline conversions, so Google Ads knows which leads became booked, sold and paid jobs.
- Keep each client's Google Business Profile info accurate.
Who uses it
Only Surge staff connect or manage Google accounts in Command Center. It is an internal tool. It is not sold, licensed or offered to the public, and there is no public sign-up.
Google data it accesses and why
With each client's permission, Command Center connects to the following Google services on that client's behalf:
Google Ads API
- Campaign and lead reporting. So we can show each client how their campaigns are doing and where their leads came from.
- Offline conversion uploads (booked, sold, paid and call conversions). So Google Ads learns which leads turned into real jobs, and the client's campaigns optimize toward those jobs instead of raw form fills.
- Local Services Ads leads and lead conversations. So every Local Services lead gets logged, followed up and counted in the client's results.
Google Business Profile API (business.manage scope)
- Reading and managing the client's business listing info. So we can keep the client's hours, services, contact details and other listing info accurate and up to date.
We use this data only to run that client's campaigns, track their leads and report results back to them. We never sell it, never use it for advertising, and never use it to train AI models.
Access only happens after a client authorizes it
Command Center can't see a client's Google Ads or Business Profile data until someone with access to that client's Google account approves the connection on Google's own consent screen. We only connect to accounts that have been authorized this way.
Clients can revoke access at any time, either at myaccount.google.com/permissions or by emailing privacy@thesurgeagency.com. When a client disconnects or asks us to, we delete the Google data we stored for them.
Privacy and terms
Our privacy policy covers how we store, protect and share Google user data, including our commitment to Google's Limited Use requirements. Our terms of service cover the services we provide.
Questions
Email us at privacy@thesurgeagency.com.
- The Surge Agency
- San Diego, California